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Marketing education is a program of
study designed to prepare individuals for initial and
continuing employment and education in marketing,
management and entrepreneurship.
Another
mission is to build an understanding of the wide range of social
and economic responsibilities that accompany the right to engage in
marketing in a free enterprise system. Marketing Education provides
the information, direction, and training for those students with an
interest in marketing. Its objective is to help students obtain the
skills, attitudes and knowledge that will enable them to be
contributing members of society.
The broad
objectives for students enrolled in Marketing Education are:
- To
develop an understanding and appreciation of the social and
economic value of the production, distribution and consumption
of goods and services.
- To make
realistic career choices in marketing.
- To attain
their occupational objectives in marketing.
- To
increase their occupational efficiency through classroom
instruction, individual projects, on-the-job training,
merchandising laboratory experiences, internships and
co-curricular student organization activities.
- To
develop the desire to further their education in the field of
marketing.
- To
develop initiative and leadership.
- To
recognize the ethical standards required of persons engaged in
marketing activities.
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Visit the State
Department of Education website for additional
information.
Download
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Clusters and Programs of Study
Overview of
Programs of Study
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Planning, managing, and performing
marketing activities to reach organizational
objectives. |
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Hospitality & Tourism encompasses the
management, marketing and operations of
restaurants and other foodservices, lodging,
attractions, recreation events and travel
related services. |
Classes
Marketing
classes enable students to understand and apply marketing,
management, and entrepreneurial principals; to make rational
economic decisions; and to exhibit social responsibility in a global
economy. Successful performance depends on the application of
mathematics and English principles, the use of scientific problem
solving, and the application of computer technologies to marketing
situations and problems. Students can transfer their skills and
knowledge between and among industries.
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Exploration of Marketing and
Management
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Organizational Leadership
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Foundations of the Hospitality
Industry
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Marketing and Management I –
Principles*
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Services Marketing
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Retail Operations
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Wholesale Operations
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Financial Services Marketing
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Marketing and Management II – Advanced
Strategies*
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Entrepreneurship
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Marketing Information Management
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International Business and Marketing
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Sports and Entertainment Marketing
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Technology in Marketing
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Travel and Tourism Operations
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Lodging Operations
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Cooperative Methodology/Supervisory
Periods
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