TEEN SAFETY PROGRAM DRIVING SKILLS FOR LIFE INCLUDES EXCITING INTERACTIVE WEB SITE

DEARBORN, Mich. – Vehicle crashes are the No. 1 killer of teenagers in America. Nearly 6,000 teens die annually in such accidents, according to the National Highway Traffic Administration. Studies demonstrate that crash rates decline considerably as young drivers gain experience, and Ford Motor Company’s Driving Skills for Life teen safety program helps young drivers learn to improve their skills on the road.

To help spread the message, Ford Motor Company’s Driving Skills for Life program includes a Web site with innovative features designed to help young drivers improve their skills behind the wheel while offering an opportunity to win terrific prizes.

“We are very excited about this Web site,” said Sue Cischke, Ford Vice President, Environmental and Safety Engineering. “This program is primarily Web-based, and we hope to reach teens, parents and educators in
all 50 states with this important training that can save lives.”

The site, www.drivingskillsforlife.com, has a registration feature that provides visitors with user names and passwords. While on the site, teens can complete various e-learning modules, pass a safe driving quiz, play
safe driving games and complete a variety of other on-line activities. Several features on the site award points that teens may use to enter into prize drawings. Among the prizes are a laptop computer, digital camera, gift certificates and Ford die-cast vehicles. The exciting Web site is not just for teens; it also is for parents and educators. Parents can access tips to help their teens. Educators can do their own lesson plans for classroom instruction and upload the plan for other instructors to download for their use in similar settings.

Established in 2003 by Ford Motor Company, the Governors Highway Safety Association (GHSA) and a panel of safety experts, the Driving Skills for Life program helps teens develop skills necessary for safe driving beyond what they learn in standard driver education programs. The new Web site also features elements of Ford’s Eco-Driving program, which teaches drivers the importance of consuming less fuel and helping to protect the
environment.

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. The company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company.

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